Client Profile
The real estate client is the owner of a well-established luxury real estate company in the USA.
The Client’s Challenge
Despite its loyal customer base and strong reputation, the company faced a setback when a negative news release alleging fraud in its battery charging case gained traction online, dominating Google search results for the company and its owner. This significantly impacted the brand’s image and eroded customer trust.
Taking Action
Recognizing the urgent need to rebuild their online reputation, the client contacted our agency. Our team specializes in online reputation management (ORM) and was prepared to tackle the challenge.
Overcoming the Hurdles
- Suppressing the Negative Press: The negative article held the top position on Google searches for the brand and CEO, alongside other unfavorable keywords.
- Building Positive Visibility: We needed to occupy the first page of search results with credible and positive content about the client.
- Establishing Industry Authority: We aimed to position the client as a leading figure in the real estate industry.
Our Work Approach To Recover Online Reputation of the Client
1. Content Creation:
- Developing Valuable Assets: Our team created various assets highlighting the client’s value proposition, achievements, testimonials, and credentials. This included a new website, blog posts, social media profiles, business listings, press releases, and news articles.
2. Search Engine Optimization:
- Optimized Content for Visibility: Our SEO experts optimized the newly created content with relevant keywords and enhanced search engine visibility through meta tags, images, videos, and internal linking. They also ensured user-friendliness, fast loading times, mobile responsiveness, and easy navigation.
3. Building Authority and Promotion:
- Strategic Promotion: We strategically promoted the created content across various platforms and channels to increase website traffic, engagement, and backlinks. This involved guest blogging, social media marketing, and paid advertising to enhance online presence and reach.
RESULTS
Tech Webers achieved exceptional results after implementing the ORM strategy. We have pushed the negative article to the 2nd page of Google within 8 months.
