This is the case study of the client, who is the founder and CEO of the popular stock-picking service. Their brand has built a loyal customer base and a strong reputation over the years. However, things took a turn for the worse when an online media website published a negative article about the service, accusing it of being a scam and misleading its customers. The article quickly gained traction and started showing up on the first page of Google when people searched for the service or the CEO. This resulted in a significant negative impact on potential and existing customers, damaging the brand image and credibility of the service.
The situation of the Client
The ORM Client was in urgent need of a solution to restore their online reputation and regain the trust of their audience. They approached Tech Webers, a leading digital marketing and SEO agency that specializes in online reputation management (ORM). We analyzed the situation and devised a strategy to push down the negative article. Then, we combined our SEO and content marketing skills to populate the first page of Google with positive and trustworthy resources.
When the client approached Tech Webers, the negative article was ranking on the first page of Google’s SERPs, and even some of the negative keywords that people actively searched for regarding the brand and the CEO were ranking within the fifth position.
Challenge
- Pushing down negative links from Google’s first page
- Populating the first page with positive & trustworthy resources
- Establishing the ORM Client as an authority figure in stock trading
Our Work Approach to Help ORM Client
1. Assets Creation
Tech Webers created several assets that showcased the value proposition, achievements, testimonials, and credentials of the ORM Client. These assets included a new website, a blog, social media profiles, press releases, and articles.
2. Assets Optimization
Tech Webers optimized all the assets for SEO, ensuring that they used relevant keywords, titles, descriptions, tags, images, videos, and links. We also made sure that the assets were user-friendly, fast-loading, mobile-responsive, and easy to navigate.
3. Assets Authority Building
Tech Webers promoted all the assets across various platforms and channels, generating traffic, engagement, and backlinks. We also leveraged guest posting, social media marketing, email marketing, and paid advertising to boost the visibility and reach of the assets.
Results
Within 1 Year of implementing the ORM strategy, Tech Webers achieved remarkable results for the client. We successfully pushed down the negative article to the 2nd page of Google, where it was hardly visible to anyone.
The ORM Client was delighted with the outcome and saw a significant improvement in their online reputation, customer satisfaction, loyalty, conversions, and revenue. They thanked Tech Webers for their professional and effective service and continued to work with us for their ongoing digital marketing and SEO needs.
